Monday, October 25, 2010
Monday, October 18, 2010
Wednesday, October 13, 2010
Positive Brainwashing
By Cornelis Boertjens
Brainwashing is a term perceived in a negative way by most people. But you know what, I think our brains could actually do with a bit of a washing sometimes!
You see, everyone comes into this world with a clear mind, and a belief that everything is possible. All is positive and well. Remember as a child, you could do and become everything, without any boundaries!
As we grow up however, we pick up beliefs, fears and limitations from our surroundings and peers that gradually form the person we are today. A lot of these beliefs unfortunately are negative and as we build our lives they limit us in our actions and being. Very often they therefore contribute to unhappiness or feeling unfulfilled in our lives and business.
It can be the smallest -- seemingly harmless -- remark from a mother like "just let me handle that, you are no good at that" that can convince you that you are not good at a certain task. A teacher who calls a pupil "the clumsy one" can do more harm with this remark than he realizes when repeated often enough. With every remark the belief is harnessed further in the child that it indeed is clumsy. Even though a remark is said with a smile or with the intend to be funny, it still leaves a legacy in the belief system.
This programming of course doesn’t stop at adulthood, it keeps influencing people in all stages of life. We are being influenced by our parents, kids, partner, friends, colleagues, television, newspapers, magazines and so on. Sometimes positive, but very often in a negative way. No wonder we limit ourselves in so many ways! Belief is the key to your success. If you belief you can do something, you can. If you belief you can’t do something, you will be right too.
The good news is: we can "reprogram" our mind and replace our negative, limiting beliefs for positive contributing ones. Positive brainwashing is what I like to call it! This can be done by the use of so called "affirmations". An affirmation is a positive self talk statement, stated in the present tense that covers a goal you want to achieve and that ‘overrules’ negative beliefs towards that goal.
Brainwashing is a term perceived in a negative way by most people. But you know what, I think our brains could actually do with a bit of a washing sometimes!
You see, everyone comes into this world with a clear mind, and a belief that everything is possible. All is positive and well. Remember as a child, you could do and become everything, without any boundaries!
As we grow up however, we pick up beliefs, fears and limitations from our surroundings and peers that gradually form the person we are today. A lot of these beliefs unfortunately are negative and as we build our lives they limit us in our actions and being. Very often they therefore contribute to unhappiness or feeling unfulfilled in our lives and business.
It can be the smallest -- seemingly harmless -- remark from a mother like "just let me handle that, you are no good at that" that can convince you that you are not good at a certain task. A teacher who calls a pupil "the clumsy one" can do more harm with this remark than he realizes when repeated often enough. With every remark the belief is harnessed further in the child that it indeed is clumsy. Even though a remark is said with a smile or with the intend to be funny, it still leaves a legacy in the belief system.
This programming of course doesn’t stop at adulthood, it keeps influencing people in all stages of life. We are being influenced by our parents, kids, partner, friends, colleagues, television, newspapers, magazines and so on. Sometimes positive, but very often in a negative way. No wonder we limit ourselves in so many ways! Belief is the key to your success. If you belief you can do something, you can. If you belief you can’t do something, you will be right too.
The good news is: we can "reprogram" our mind and replace our negative, limiting beliefs for positive contributing ones. Positive brainwashing is what I like to call it! This can be done by the use of so called "affirmations". An affirmation is a positive self talk statement, stated in the present tense that covers a goal you want to achieve and that ‘overrules’ negative beliefs towards that goal.
Tuesday, May 4, 2010
How to Sell Anything to Anyone....
If you're a writer, in business or in the marketing arena who's interested in specializing in this million dollar knowledge, you're in luck because I'm going to share 7 of them with you right now. And here they are:
1. Story -- Everyone loves a good story
There's a magic that happens when you tell a story. The reader or listener has to become part of the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience -- in their imaginations, what you're telling them. Unconsciously, this creates a memory and it is harder to forget. Finally, it helps you create a bond with your prospect.
Application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.
2. Time Distortion -- "Pretending They Already Are"
Here's the attitude: "You already want and own this product and let me show you what it's like to." Basically, what you're doing is future pacing their thoughts as if they are holding your product or service in their hands. Use simple descriptive phrases that initiate a "sense" or "touch" response, and it instills in the mind of your prospects that they already own it. They will begin to imagine the benefits of doing so all on their own.
Application: If you sell books, they are flipping though the pages. Electronics, they are using this neat gadget (pushing the buttons, twisting knobs etc). Cars, boats, anything -- get in and drive it, grab the wheel.
3. Credibility -- To Project Authority
Make what you say believable, and nothing outrageous. Who is backing your message? Do you have happy buyers of your products or services? What do they have to say? Put that in your message. Show them experts endorse your products. If it's not believable, your prospects are going to "pick up" on that. Credibility instills what you're saying is true, period. Just give proof.
Application: Ask your customers for testimonials, even if you have to ethically bribe them for one. Offer a free sample, bonus, or report. Simply put, the more credibility you create for you and your product or service, the more believable the message becomes, and the less resistance they have when it comes to make a buying decision.
4. Urgency -- To Act Now
Even if your sales message is emotionally driven and powerful -- making them feel like the want to buy, place a sense of urgency to reinforce them to buy it now, and to not wait, period. Limited offers, supplies won't last, this deal won't last long. No matter how powerful your sales message is, if they get away -- after so long, the feeling and their buying decision erodes away their desire to buy now, until it's gone.
Application: Come up with a compelling reason to get your prospect to feel so compelled it's absolutely necessary they must buy it now, because it's urgent. Maybe use "fear of loss."
5. I Gave It To You Free, You're Guilty -- To Create The Return Effect
Ever get an offer in the mail of a free sample of a product? Ever go to a website and get 3 free chapters of a book? Giving something to someone for free creates guilt, the feeling to give back. If your friend buys you dinner, you might feel the need to buy it next time. It's human nature. When something's given, the desire to give back is created.
Application: Give away a free sample or report -- anything for free. Make sure it is something of real value. After, suggest that you've given them something and how they're one tuff nut to crack, because you've given them something for free, and you haven't heard back from them. Sit back, and watch them buy.
6. Commit then remain Consistent -- To Create Long-Term
Friendships/Action
Here's the attitude: "If you're buying from me now, we're friends; you'll buy more from me too." You've won the customers trust once you've established the first sale, and once they're happy, make them happy again, and again. Buy something from the television and you're almost always asked to buy more, it's simple. Then, two months later, another offer from that same company rings on your phone in the other room, or the offer is waiting in your mail box when you get home. Normally, being a much higher priced product or service. Why not ask? You're obviously
qualified.
Application: If they buy once, get them to buy again and again. If you sell information memberships, sell all the tools and products that the membership consists of (improving your golf game membership website -- sell golf clubs, balls, clothing, shoes etc.) If you sell them a book, sell them a home study course that's more expensive.
7. Curiosity -- To Keep Your Prospect Tuned In
Early in your sales presentation, promise what will happen when they finish and complete your sales presentation, and keep them curious. Curiosity is a powerful tool you can use to keep your prospect in suspense, and to search out the answers to satisfy that strong desire to "fill in" the missing information. Leave out certain information in your benefits that "trigger" the thought "What will happen if?"
Application: Instill and arouse curiosity early in your sales presentation to cause your prospect to want to complete your message (i.e. tell them there's a misspelled word in your sales copy, and if they can find it -- they get a special deal. Ask them if they want to compelling benefit, and tell them they'll find the answer as they continue to read, or pay attention to you.
As you've probably noticed, it's infinitely more powerful to apply these psychological devices in your presentation when you realize they all open the flood gates of a person's brain, and deliver compelling emotions and complex thoughts and meaning. Anyone who comes across one of these seven applications will "undergo" the spell of this covert influence because it sparks response below a person's surface awareness.
So, the only question to ask yourself is: "Are *you* going to use them? To find out, simply go through the following checklist, and count the number of items that apply to you.
1. You want more sales
2. You're willing to look through your sales presentation making sure each of these devices are applied
3. You prefer to *use* powerful knowledge over just "knowing it"
4. You want more power in your ability to influence others on undetectable brain levels
5. You are curious and interested in creating more powerful "unconscious" influence
6. Covert persuasion and influence doesn't scare you and you'll use it to your advantage in ethical and judicious ways
1. Story -- Everyone loves a good story
There's a magic that happens when you tell a story. The reader or listener has to become part of the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience -- in their imaginations, what you're telling them. Unconsciously, this creates a memory and it is harder to forget. Finally, it helps you create a bond with your prospect.
Application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.
2. Time Distortion -- "Pretending They Already Are"
Here's the attitude: "You already want and own this product and let me show you what it's like to." Basically, what you're doing is future pacing their thoughts as if they are holding your product or service in their hands. Use simple descriptive phrases that initiate a "sense" or "touch" response, and it instills in the mind of your prospects that they already own it. They will begin to imagine the benefits of doing so all on their own.
Application: If you sell books, they are flipping though the pages. Electronics, they are using this neat gadget (pushing the buttons, twisting knobs etc). Cars, boats, anything -- get in and drive it, grab the wheel.
3. Credibility -- To Project Authority
Make what you say believable, and nothing outrageous. Who is backing your message? Do you have happy buyers of your products or services? What do they have to say? Put that in your message. Show them experts endorse your products. If it's not believable, your prospects are going to "pick up" on that. Credibility instills what you're saying is true, period. Just give proof.
Application: Ask your customers for testimonials, even if you have to ethically bribe them for one. Offer a free sample, bonus, or report. Simply put, the more credibility you create for you and your product or service, the more believable the message becomes, and the less resistance they have when it comes to make a buying decision.
4. Urgency -- To Act Now
Even if your sales message is emotionally driven and powerful -- making them feel like the want to buy, place a sense of urgency to reinforce them to buy it now, and to not wait, period. Limited offers, supplies won't last, this deal won't last long. No matter how powerful your sales message is, if they get away -- after so long, the feeling and their buying decision erodes away their desire to buy now, until it's gone.
Application: Come up with a compelling reason to get your prospect to feel so compelled it's absolutely necessary they must buy it now, because it's urgent. Maybe use "fear of loss."
5. I Gave It To You Free, You're Guilty -- To Create The Return Effect
Ever get an offer in the mail of a free sample of a product? Ever go to a website and get 3 free chapters of a book? Giving something to someone for free creates guilt, the feeling to give back. If your friend buys you dinner, you might feel the need to buy it next time. It's human nature. When something's given, the desire to give back is created.
Application: Give away a free sample or report -- anything for free. Make sure it is something of real value. After, suggest that you've given them something and how they're one tuff nut to crack, because you've given them something for free, and you haven't heard back from them. Sit back, and watch them buy.
6. Commit then remain Consistent -- To Create Long-Term
Friendships/Action
Here's the attitude: "If you're buying from me now, we're friends; you'll buy more from me too." You've won the customers trust once you've established the first sale, and once they're happy, make them happy again, and again. Buy something from the television and you're almost always asked to buy more, it's simple. Then, two months later, another offer from that same company rings on your phone in the other room, or the offer is waiting in your mail box when you get home. Normally, being a much higher priced product or service. Why not ask? You're obviously
qualified.
Application: If they buy once, get them to buy again and again. If you sell information memberships, sell all the tools and products that the membership consists of (improving your golf game membership website -- sell golf clubs, balls, clothing, shoes etc.) If you sell them a book, sell them a home study course that's more expensive.
7. Curiosity -- To Keep Your Prospect Tuned In
Early in your sales presentation, promise what will happen when they finish and complete your sales presentation, and keep them curious. Curiosity is a powerful tool you can use to keep your prospect in suspense, and to search out the answers to satisfy that strong desire to "fill in" the missing information. Leave out certain information in your benefits that "trigger" the thought "What will happen if?"
Application: Instill and arouse curiosity early in your sales presentation to cause your prospect to want to complete your message (i.e. tell them there's a misspelled word in your sales copy, and if they can find it -- they get a special deal. Ask them if they want to compelling benefit, and tell them they'll find the answer as they continue to read, or pay attention to you.
As you've probably noticed, it's infinitely more powerful to apply these psychological devices in your presentation when you realize they all open the flood gates of a person's brain, and deliver compelling emotions and complex thoughts and meaning. Anyone who comes across one of these seven applications will "undergo" the spell of this covert influence because it sparks response below a person's surface awareness.
So, the only question to ask yourself is: "Are *you* going to use them? To find out, simply go through the following checklist, and count the number of items that apply to you.
1. You want more sales
2. You're willing to look through your sales presentation making sure each of these devices are applied
3. You prefer to *use* powerful knowledge over just "knowing it"
4. You want more power in your ability to influence others on undetectable brain levels
5. You are curious and interested in creating more powerful "unconscious" influence
6. Covert persuasion and influence doesn't scare you and you'll use it to your advantage in ethical and judicious ways
Thursday, April 8, 2010
Black in the White House Virus...
Subject: Do not open any message
URGENT!!!
PLEASE CIRCULATE to your friends, family and contacts.
In the coming days, Do not open any message With an attachment called: Black in the White House, Regardless of who sent you ... It is a virus that opens an Olympic torch that burns the whole hard disk C of your computer. This virus comes from a known person who you had in your list Directions. . That's why you should send this message to all your Contacts.
It is better to receive this email 25 times to receive the virus and Open .. If you receive a message called: black in the white house, even Sent by a friend, do not open and shut down your machine immediately. It is the worst virus announced by CNN. A new virus has been discovered Recently it has been classified by Microsoft as the virus most destructive ever. This virus was discovered yesterday afternoon By McAfee. And there is no repair yet for this kind of virus. This virus Simply destroys the Zero Sector of the hard disk, where information Vital function is stored.
URGENT!!!
PLEASE CIRCULATE to your friends, family and contacts.
In the coming days, Do not open any message With an attachment called: Black in the White House, Regardless of who sent you ... It is a virus that opens an Olympic torch that burns the whole hard disk C of your computer. This virus comes from a known person who you had in your list Directions. . That's why you should send this message to all your Contacts.
It is better to receive this email 25 times to receive the virus and Open .. If you receive a message called: black in the white house, even Sent by a friend, do not open and shut down your machine immediately. It is the worst virus announced by CNN. A new virus has been discovered Recently it has been classified by Microsoft as the virus most destructive ever. This virus was discovered yesterday afternoon By McAfee. And there is no repair yet for this kind of virus. This virus Simply destroys the Zero Sector of the hard disk, where information Vital function is stored.
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